Kamis, 28 Juni 2012

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Assessing Organizational Communication: Strategic Communication Audits (The Guilford Communication Series), by Cal W. Downs, Allyson D. Ad

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

  • Sales Rank: #333170 in eBooks
  • Published on: 2012-05-16
  • Released on: 2012-05-16
  • Format: Kindle eBook

Review
"The ultimate book on this subject. Comprehensive and brilliantly written, it is a complete guide to planning, implementing, and interpreting the results from communication assessments. It will be indispensable reading for professionals seeking a 'how to' guide, for students in management communication courses at both the undergraduate and graduate levels, and for anyone interested in organizational communication more widely. The authors have made a major contribution to scholarship in this aspect of our discipline."--Dennis Tourish, Aberdeen Business School, Scotland

"My students and I have been eagerly awaiting the followup to Downs's groundbreaking Communication Audits, and the current volume meets all our expectations. Communication, the essence of organizational functioning, is all too often overlooked in the complex world of contemporary business. This book provides the background and the strategies for understanding and assessing communication in a range of organizational contexts. Written in a straightforward, commonsense style, this is an outstanding text for researchers, students and practicing managers at all levels, and a 'must have' for serious management and communication scholars."--Bill Ticehurst PhD, Faculty of Business, University of Technology, Sydney, Australia; past president, Australian Communication Association

"Assessing communication patterns in organizations has a long legacy in the field of organizational communication, a legacy to which this volume makes a significant contribution. The volume synthesizes knowledge about how auditors can build comparative knowledge about organizational problems, tailor assessment tools to particular organizations, and improve the diagnosis of problems through the use of multiple methods. As a text, it is particularly valuable for advanced undergraduate- and graduate-level classes that focus on field methods, diagnostic processes, and training and consulting in organizational communication."--Linda L. Putnam, Department of Communication, Texas A&M University

About the Author
Cal W. Downs, PhD, is Professor of Organizational Communication at the University of Kansas.

Allyson D. Adrian, PhD, is Adjunct Assistant Professor of Management at the McDonough School of Business, Georgetown University.

Excerpt. © Reprinted by permission. All rights reserved.
Contents

1. Introduction
2. Initiating and Planning an Assessment
3. Conducting Team Audits
4. Choosing Focal Areas to Assess
5. The Interview: Most Basic Assessment Technology
6. Diagnosis through Questionnaires
7. The International Communication Association Survey
8. Downs/Hazen Communication Satisfaction Questionnaire
9. Critical Communication Experience
10. ECCO Analysis
11. Diagnosing Communication Networks
12. Focus Groups
13. Final Analysis and Interpretation
14. The Final Report
References
Author Index
Subject Index
About the Authors

Most helpful customer reviews

5 of 5 people found the following review helpful.
Oriented to results
By Eduardo Mastrobisi
Books fall in two categories, those who tell us why to do something and those who tell us how to do it. Most books belong to the first group. This book belongs to the second group. Is simple to read, and has an excellent methodology to get results. I strongly recommend it.

4 of 4 people found the following review helpful.
Just What I Wanted
By Richard A. Ogden
I am a part-time performance consultant and was looking for materials to assist in evaluating the effectiveness of organizational communication. This book is a excellent resource. Well written. Thorough. Scholarly.

2 of 2 people found the following review helpful.
Read beginning to end for a Organizational Communication and Training Analysis class
By HiDeeBug
Very informative text with plenty of real life examples. I am working on my first communication audit for an organization and will be referencing this text often in order to ensure analysis and interpretation of audit data as well as formatting tentative recommendations. I truly feel like the only thing I'm missing now is experience, but this text has equipped me to go out and conduct assessments so that experience can be gained.

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Senin, 18 Juni 2012

[N461.Ebook] Free PDF Practical Web Development, by Paul Wellens

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Practical Web Development, by Paul Wellens

Learn CSS, JavaScript, PHP, and more with this vital guide to modern web development

About This Book
  • Explore how the web is built from its foundations – learn everything from basic HTML through to JavaScript, PHP and beyond
  • Discover the latest trends in modern web development and develop an understanding of a wide range of tools including jQuery, MongoDB and Node.JS
  • Meet the challenges of a multi-platform world with effective responsive web design
Who This Book Is For

This book is perfect for beginners who want to get started and learn the web development basics, but also offers experienced developers a web development roadmap that will help them to extend their capabilities.

What You Will Learn
  • Find out how HTML lays the foundation of web development
  • Learn the fundamentals of web design using CSS
  • Harness JavaScript to bring websites to life
  • Use PHP and MySQL to dynamically generate HTML on the server
  • Learn how to write compact code with jQuery
  • Create efficient single page applications with Ajax
  • Discover JSON for a powerful data exchange between client and server
  • Design Mobile first, responsive pages that look great on mobiles, tablets, and desktops
  • Create and migrate powerful and scalable web applications with Node.js
In Detail

Web development has grown to become vital in shaping how humans interact, work, learn, and consume. Practical Web Development provides you with a roadmap of web development today, giving you the tools you need and the guidance to keep you creative and productive in a world of disruption and innovation.

Beginning with the structure of the Web and the principles of building basic websites with HTML, you will learn about CSS, JavaScript, and PHP, before taking a closer look at some of the leading technologies used to build the modern Web. You will integrate jQuery, Ajax, and JSON into your projects before moving on to the latest tools and techniques in responsive web design, including Zurb Foundation or Bootstrap, to help you meet the challenges of developing for multiple devices, and explore how Node.js offers a powerful solution to server-side application development. This book is for anyone that wants to get to grips with the broader picture of web development today.

  • Sales Rank: #4130493 in Books
  • Published on: 2015-07-30
  • Released on: 2015-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .63" w x 7.50" l, 1.06 pounds
  • Binding: Paperback
  • 276 pages

About the Author

Paul Wellens

Paul Wellens has been a senior product manager for a major computer company in the Los Angeles area and Silicon Valley for over two decades. Before that, he used to install Unix systems and train companies in Europe, from his native Belgium. Later in his career, he became a web development aficionado because it brought him back to another passion of his: programming. This is not his first book. His prior publication is of a different nature. Nature is what it is all about as it is a guidebook on Eastern California, which is illustrated with his own photographs. Therefore, it should not come as a surprise to learn that, besides experimenting with new web technologies, his major hobbies are photography and hiking in the Eastern Sierra.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A Quality Trail Map for a Fragmented Web Development World
By Michael Larsen
At this point in time, programming for the web is a multi-faceted endeavor. There are so many choices and approaches that can be used, and technologies that can be called into action, that it is impossible to know them all. Gone are the days of basic HTML and some CGI scripts being all you’d need to deliver a web experience. Don’t get me wrong, there are still sites out there that are basically this simple, but they are not outnumbered by sites that offer much greater interaction, customization and the ability to display on multiple platforms. To do that effectively, more is needed.

The challenge with most web development books (or programming books of any type, actually) is that it takes several hundred pages to cover everything needed, or the books are lean and abstract, with the reader having to do a lot of their own research and tinkering to make the examples work. "Practical Web Development" by Paul Wellins (Packt Publishing) takes a slice down the middle. It doesn’t pretend it will be able to show you everything in great detail, but it also looks to give some practical examples with the most common elements and some exercises to work and build on. Wellins progresses from basic HTML, CSS and JavaScript to using PHP, MySQL jQuery, AJAX, History API, XML & JSON, MongoDB, Responsive Design, Foundation framework and Node.JS. Make no mistake, that’s a lot of ground to cover in 276 pages.

So how well does Paul traverse this formidable mountain range of topics?

Part One of the book focuses on the central elements of a “stack” that allows a web site to exist in the first place, nd gives an over view of the technologies that work with that web server.

Chapter 1 covers THE WORLD WIDE WEB, specifically where it’s been, where it is, and where it looks to be going. It’s a whirlwind history lesson that covers a lot of technologies that we take for granted today. For the purpose of the book, the emphasis is being placed on HTML, CSS, JavaScript and PHP, with a back end database using SQL. Therefore, up front, five “languages” need to be learned to be effective and use the book. Fortunately, the amount of each language that is needed to be learned will grow with each subsequent chapter, so you get a chance to use each of them as the book professes.

Chapter 2 focuses on the basics of HTML and the most common tags used for markup of pages. Rather than give an exhaustive run down of all the tag elements, Paul gives us the ones that are the most useful and likely to be used when developing a basic site (headings, paragraphs, links, form elements tables and divs, which are best described as self contains rectangles of HTML). Paul also makes the distinction between the structure of a document (which is done with HTML) and the styling touches, which are handled in the next chapter.

Chapter 3 covers what Paul feels are the most useful aspects of CSS, which is all about the syntax that affect the overall look and feel of your pages. The structure of the box model is central to CSS and being able to manipulate the data in a variety of boxes (often the aforementioned HTML div’s) helps to keep the style elements both contained and optimally configured. A recommendation for the use of Firebug or Development Tools in your respective browser is also recommended, as there are a lot of possibilities within CSS and ways to apply them.

Chapter 4 takes us on a tour of JAVASCRIPT with a dose of Programming 101, and builds on some of the basic building blocks of of all programming languages while focusing on the core elements that make JavaScript useful in web pages and applications, specifically as a client side programming language. Variables and variable declarations are covered, manipulation of strings and numbers, operators, control flow, functions, and objects all get a brief but focused examination. The final part of the chapter talks about using the Document Object Model (DOM) and ways to work with objects, properties methods and events. Again, it’s a high level view, but one in which you feel like you can relate to what’s being presented.

Chapter 5 introduces PHP, which is a language designed specifically for server side interactions. Again, like the previous chapters, this section focuses on what most users would need to make something work on the server using PHP, not a complete rundown of the syntax. This chapter also goes through the basics of what you need to do to check if your web host is set up to support PHP and what to do if it isn’t.

Chapter 6 adds more about PHP, specifically in conjunction to working with a MYSQL database. The chapter starts with a basic understanding of databases in general ,and then MySQL in particular. It introduces the way that databases work and how MySQL fits into the web stack. phpMyadmin is covered as well, which allows you to administer a SQL database via the php utility. It also walks the user through several commonly used database commands and fundamental queries.

Part II of Practical Web Development aims to help us break away from the model of multiple pages where a few will suffice, and to get away from static pages to those that are more interactive, dynamic and responsive to the platform it is being displayed on.

Chapter 7 covers JQUERY, which is a JavaScript library that emphasizes a small footprint. It uses CSS selector style syntax that specify DOM elements. Again, the coverage is not exhaustive, but it give enough to show the general approach to using jQuery as part of your page development and the most likely to be used aspects of the library.

Chapter 8 focuses on AJAX (Asynchronous JavaScript and XML) which is really a handful of different techniques that allow for data to be retrieved in small pieces without requiring the entire web page be reloaded. jQuery has several methods that allow for AJAX to be used. $.load and $post both allow for portions of the screen to be replaced with fresh HTML, dynamically generated or programmatically placed.

Chapter 9 covers THE HISTORY API, which becomes very important when you start creating a site that is based primarily around a single page. rather than direct a user to the previous site they were on before coming to ours, the History API allows the users to navigate back to states of the page, or to allow for a bookmark URL to represent the state of the page bookmarked.

Chapter 10 focuses on using XML (extensible Markup Language) and JSON (JavaScript Object Notation) as data formats to be used as an alternative to HTML.

XML files can be seen as small databases. XML Schema defines the structure XML files, while XSLT creates stylesheets for converting XML into different formats. SimpleXML allows for paged to be created and processed using PHP. JSON is a lean format that gets processed like JavaScript objects in the browser, and therefore requires much less overhead.

Chapter 11 introduces us to MONGODB, which is a type of NoSQL (not relational) database. It’s more readily known as a document database, and it stores JSON objects that are grouped into collections. Web applications are capable of communicating with the MongoDB using PHP.
.
Part Three of the book moves away from the underpinnings of the technology and deals with methods that help the loo and feel of the users experience, regardless of the platform being used.

Chapter 12 focuses on MOBILE FIRST, RESPONSIVE DESIGN WITH PROGRESSIVE ENHANCEMENT (go ahead, say that ten times fast ;) ). The key idea is that, based on the platform it is being displayed, the page will dynamically tailor itself to display optimally for that device. Desktops, tablets and phones have radically different screens and needs, and Responsive Design aims to help with that. One of the key aspects of this chapter is to encourage you to focus on mobile development and display first, and then work back. Additionally, another JavaScript library called EnhanceJS allows for different experiences to be displayed depending on the browser being used or the platform accessing the content.

Chapter 13 introduces FOUNDATION – A RESPONSIVE CSS/JAVASCRIPT FRAMEWORK. The idea behind Foundation is that it lets us focus on developing a site without having to reinvent the wheel on the responsive part. By using a grid system, you can determine how many areas can be used depending on the size of the screen, so that the site expands and reformats based on the grid. Foundation also includes a number of UI enhancements that make it easier to put together navigation, image display and other details that make interacting with a site easier based on the available real estate.

Chapter 14 closes out the book with an introduction to NODE.JS, which is, at its core a fundamental break with all of the rest of the web development options discussed in the previous chapters. Rather than require a whole host of technologies, everything can be written within Node, which then translates everything to native JavaScript (and by extension HTML, CSS, etc.). This can be done using the Express framework, which is described in basic detail, and the idea of templating (which is what PHP does), using handlebars.js.

An Appendix section describes BOOTSTRAP - AN ALTERNATIVE TO FOUNDATION. The same exercises Paul described in Chapter 13 he tackles here, but uses Bootstrap.JS. It meets a similar goal, i.e. making a mobile-first, responsive site without having to reinvent the wheel to provide the responsive part.

Bottom Line:

The title of the book is Practical Web Development, and a special emphasis needs to be placed on the “Practical” part of the title. Paul has strived to make a book that is accessible, easy to follow, and lean enough to be usable without getting the reader lost in the weeds. I’ve long been looking for a book that would be a soup to nuts title, one that could be the starting point for someone to start with developing for the web, and have a single source to get up and running. Is this that book? It’s pretty darn close! There’s lots of additional areas that could have been covered, but to his credit, Paul has made a title that hits the high points, and a few divergences that are interesting if not mandatory. For a lean and straightforward primer on Modern Web Development approaches, this is a great place to start.

1 of 1 people found the following review helpful.
Broad, Beginner-level Overview
By Rebecca Watson
Good introductory primer on web programming topics. HTML, CSS, JavaScript, PHP are covered, as well as jquery, ajax, and SQL. Also includes a brief introduction to core programming concepts ("Programming 101"). Would recommend this book for someone who is interested in learning web development but does not have a programing background. It gives a solid framework on which to build further skills and the vocabulary to bridge the gap between beginner and intermediate levels.

0 of 0 people found the following review helpful.
Well, not really......
By Andrew L. Valdez
Paul Wellens got it right.....and wrong...I will say that this book is 'Practical', in that the information in it covers a range of web development technologies but not in the manner of which you assume by looking/reading the title. Like many, I made the assumption that the book teaches you how to develop websites with the bare essentials, making it "Practical". However, you don't actually build anything...what you really do instead is read up on the various programming languages. Unfortunately, you just don't actually do anything with them. I didn't read the entire book but I did get up to chapter 9...After skimming through the rest I realized this isn't necessarily what I needed. This is more of a refresher guide in my honest opinion. Thankfully, I didn't purchase the book...I was able to read it through my Safari Online account. Either way, if your new to programming all together and want to get into web development, this is definitely not the way to go. If you have programming knowledge and experience, this is still not the way to go. I would suggest this for anyone already associated with common web programming languages (html, php, css, javascript, MySQL, jQuery etc...)

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Minggu, 17 Juni 2012

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Catching Readers Before They Fall: Supporting Readers Who Struggle, K-4 (- Education | Teaching Methods & Materials | Reading & Phonics LC Subjects: -Reading disability -Reading comprehension -Oral reading -Slow learning children -Books and reading)

  • Sales Rank: #17363462 in Books
  • Published on: 1705
  • Binding: Paperback

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  • Sales Rank: #1588334 in Books
  • Published on: 2006-06-30
  • Binding: Hardcover

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Alasdair MacIntyre is one of the most creative and important philosophers working today. This volume presents a selection of his classic essays on ethics and politics collected together for the first time, focussing particularly on the themes of moral disagreement, moral dilemmas, and truthfulness and its importance. The essays range widely in scope, from Aristotle and Aquinas and what we need to learn from them, to our contemporary economic and social structures and the threat which they pose to the realization of the forms of ethical life. They will appeal to a wide range of readers across philosophy and especially in moral philosophy, political philosophy, and theology.

  • Sales Rank: #1372035 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 2006-06-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .59" w x 5.98" l, .91 pounds
  • Binding: Paperback
  • 252 pages
Features
  • Used Book in Good Condition

Review
"In a career spanning over half a century, Alasdair MacIntyre has earned a prominent place among the most influential philosophers in recent times...These collections of essays meet the objective that MacIntyre sets as the goal of philosophical enquiry: they send the reader back into the world, invigorated and eager to revisit the questions regarding the ends of life."
The University Bookman

About the Author
Alasdair MacIntyre is Senior Research Professor of Philosophy at the University of Notre Dame. His publications include After Virtue (1981), Dependent Rational Animals (1999) and numerous journal articles.

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